Marketing Tips & Strategies to Sell to Geeks
Reclusive Geek and Part-Time Marketer Reveals the Secrets that Made Top E-mail Marketers Call Him “The Best Technology Writer On The Planet”
Sounds good huh?
Because, I don’t believe it.
Anyway, here’s what he actually said (and I do appreciate it):
“I’ve known Sanjay for a a while now, and have found him to be one of the best marketing specialists in the industry. He’s worked with many prestigious companies and clients and has helped me navigate everything from Kindle marketing to FaceBook advertising. He’s also one of the best (if not THE best) technology writers on the planet.” - Ben Settle
Sure, I can write an e-mail or ten, and they do sell in a fairly hard to sell niche technology vertical.
Sure, I’ve also sold stuff via my letters and e-mails in other markets.
Sure, I’ve filled up seminar rooms with attendees from all over the world using mostly e-mails.
But, there are people far better and far more experienced than me, who are masters of writing sales copy, and even better at teaching it.
Sure, I can write long form sales letters, but I find them hard. Very hard.
My grammar is barely passable.
My messages are littered with typos and mistakes.
So Should You Even Read Any Further?
That’s for you to decide.
See, there’s just one thing I’m good at. When it comes to marketing, it’s selling to geeks. And, when the subject matter becomes technical, most of the A-listers have a disadvantage. They’ve never really lived in this market, and many times haven’t even understood it.
It’s actually very easy to sell high-end gizmos to folks already pre-disposed to buying them.
But, it’s a completely different ballgame to sell a high-end course or expensive consulting or even a seminar seat to a skeptical and generally very intelligent person.
That’s where I come in.
I’m not claiming I’m any good at it, but being one of the geeks myself, the appeals obviously come naturally to me, giving me an unfair advantage in this particular market segment.
Over a period of time, I’ve written and sold technical e-books, specialized high-end courses, consulting gigs and have even filled up seminars with people from all over the world.
The standard direct marketing appeals, when tried, failed miserably in this market. At times it even hurt sales. But, there are so many things one can borrow from there, as long as you reframe and/or rephrase it to appeal to this particular audience.
Over the last decade of selling, I’ve learnt a ton and I can share many of these things.
Will This Benefit You?
If you’re in a market where your product or service involves selling to a technical audience such as in a technology startup, software company, IT training etc, then you may be in the right place.
To upgrade your knowledge and get to the nitty-gritty details, sometimes I do offer products which teach interesting techniques that I either re-purposed or developed myself.
While, these techniques were designed for the geek audience, it ended up working even better with a non-technical audience with some very minor adaptations.
Where Should You Start?
The best place to start is by reading some of the marketing tips I’ve provided and see if you like my style. It’s usually a bit direct and no-nonsense, so it’s not everyone’s cup of tea.
If you find value, then you may want to check out the products section